Lover LLC is a creative studio producing experiences that build community and bring confidence to the artist in each of us.
Lover is led by Ella Fitch, a creative producer living between Venice, Italy and Brooklyn, New York. Ella has nearly two decades of experience producing content and events for artists, brands, and art institutions. Select clients include Frank Ocean, Spike Jonze, Björk, Google, Microsoft, Netflix, The Nobel Institute and The Guggenheim.
The Venetian Retreat
A creative retreat in Venice, Italy with 5 days of artist-led workshops, 5 nights in a boutique palazzo, many boat rides, Michelin starred meals and countless memories.Fourth edition, November 17th–22nd, 2026.
Learn More & ApplyShape/Shift
The Artist's Way, In Practice + 1:1 Coaching
A twelve-week course at Index NYC on how to overcome perfectionism and procrastination and put your work into the world. Using The Artist's Way as a base, participants receive 1:1 coaching, a platform and support to practice and share their skills, Q&As with expert creatives, extracurricular outings, lifetime access to the alumni community, and the option to participate in a group gallery show.Fourth cohort begins September 16th, 2026.
Learn More & Apply1:1 Creative Coaching
For individuals seeking structure and momentum. Clients range from executives and founders to emerging and independent artists, with support focused on goal-setting, project execution, accountability, and sustainable creative practice.
Book a sessionCommunity Events
Lover produces events and partnerships that bring people together for creative experiences of collective good.
Past
Loftie Calm Café at Versatile, Venice Biennale 2026
Venice, Italy // May 7–9, 2026
During the most important week in the art world, Calm Café offered a place to pause with morning yoga, artist workshops, live music sound baths, naps, and meditations in a private palazzo in the heart of Venice.
See MorePiano, Piano
NY, NY // January 15, 2026
A group art show featuring 19 artists, live music, and interactive pieces with proceeds donated to The National Immigrant Justice Center.
View the showAmerican Saint: A Chat with Allison Berg + Ella Fitch on Documentary Film Development
NY, NY // November 16, 2024
In conversation with filmmaker Allison Berg, we gathered filmmakers and enthusiasts to discuss critical matters of documentary filmmaking, including:
- How to develop an idea into an actual film
- Fundraising
- Creating a strong deck, pitch, and trailer
- Bringing together a core creative team
- How to follow a project over time, be open to new developments, and continue to bolster relationships when things get delicate
Lover wants to challenge the systems that weren't built for you and build new ones that are.
Lover goes night swimming.
Lover gesticulates wildly.
Lover is feeding you grapes as the waves of the Mediterranean splash at your feet.
Lover washes your paint brushes for you.
Lover is a portal.
Lover sustains.
Lover can keep a secret.
Ella also takes on select client projects through Ella Fitch Studio, her production company, across branded content, documentary film, experiential events, and cultural production. Reach out if you have something you'd like to make.
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